- All product information is integrated at both product management and marketing levels in a centralised database.
- Simplified management of product related assets from PIMS itself
- Configurable product and product groups for rapid creation of bundles, solutions, promotions etc across markets
- Drag and drop functionality
- Embedded help
- Enable/disable fields for different products
I have eschewed the ‘boss quote’ in favour of this one from Petra Tant, ADAM’s Product Manager:
“In PIMS 3.2, we have integrated product information at both the product management and marketing levels in one centralized database. With aspect (or “asset”) management now accessible in the PIMS sidebar, the task of managing products and aspects is extremely straightforward. Product managers can combine global control with local flexibility for all channels, product catalogs, locations, campaigns, etc.” [Read More]
For those that are not up to speed, PIM or Product Information Management is a specialised database application for managing details about products from basic information like SKUs etc up to more complicated details such as specifications.
There is fairly clear lineage between manufacturing and operations management solutions such as ERP through to PIM and on to DAM with the objective of allowing the efficient management of media and brand related materials (assets) about each product. Our glossary entry for PIM has a basic intro. ADAM have some history in this segment of the market and they have written a whitepaper about it called Brand and Product Must Blend for Rich-Media Customer Experience (registration required).
Since this is all vendor-provided material, all the usual caveats about checking the details and points raised with other providers, consultants and other non-commercial information (if you can find any) also apply. It’s fair to say if you think you have a PIM requirement, it won’t be a minor undertaking and a lot of the activity will be getting various different large-scale systems to integrate with each other in a stable and robust fashion.