Writing in the Taxonomy Blog, Marlene Rockmore considers whether the GoodRelations retail ontology developed by Martin Hepp is possibly a “Game Changer” (yes, another one). Marlene discusses a case study with retailer best buy:
“GoodRelations is a retail ontology, which offers facets or classes, metadata descriptions and attributes that are common in the retail industry. It is expressed in RDFa which is a flavor of RDF that works in web browsers. Yahoo Search Monkey supports RDFa, Facebook directed graphs will support RDF. Google snippets also support RDFa.” [Read More]
The GoodRelations ontology is released under a Creative Commons Attribution 3.0 licence and is described as follows:
“GoodRelations is a language that can be used to describe very precisely what your business is offering. Some people call GoodRelations a “data dictionary”, others prefer “schema” or “ontology”. The name, however, is not important. Important is that you can use GoodRelations to create a small data package that describes your products and their features and prices, your stores and opening hours, payment options and the like.” [Read More]
We would be interested to hear how many DAM Vendors (or users) are employing standardised ontologies like GoodRelations in real world Digital Asset Management scenarios (in particular vertical markets like retail).
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