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Levels Of Flexibility For Print On Demand Projects

by Naresh Sarwan on February 1, 2011

One of our featured DAM vendors, MailPrint discuss the three main options for print on demand projects:

  • Variable data*: contains information or images that changes from piece to piece and personalised for every recipient.
  • Versioned: a single strategy translated into several static editions. Not personalised, but grouped to improve targeting and relevancy.
  • Static: each output is the same for the entire print run and only mailing labels are amended.

* Also referred to as ‘data driven’.

MailPrint have this check list to help you choose which option is best:

  • How many varying text fields and images are you using?
  • Do you have any variable information within another variable field?
  • If you produce it by versioning, what would the total number of versions be?
  • What is the total quantity for the project? What are the quantities for each version?
  • Does splitting the data into multiple groups introduce risk into the project or increase the data processing cost?

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