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Joining The Dots: How To Manage Distributed Marketing

by Naresh Sarwan on March 12, 2010

In this article, Saepio’s John Thomson explains how to effectively manage distributed marketing operations via emerging technologies that connect marketing workflow systems and local marketers with your existing marketing asset management technologies.

“Past problems and the foundation for future success with distributed marketing models is rooted in connecting the disconnected corporate and local marketers through logical engagement that benefits both…  Insightful managers of distributed marketing networks have already begun to connect these dots. The solution, and the future of effective distributed marketing management, rests in the connection of marketing workflow systems and local marketer collaboration communities with existing marketing asset management technology.” [Read More]

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