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“Half Of All Major Marketing Automation Vendors To Develop Applications Specifically For iPads by 2016” – According To Gartner

by Naresh Sarwan on June 27, 2011

A somewhat contentious proposition by Gartner, but I guess it’s 5 years away and by the time we get to 2016, few people may remember their prediction anyway.  If they are true, I think this line might have more to do with the iPad’s success than its unique features as an MRM/DAM device:

Analysts said CMOs and senior marketing leaders are the most likely to move to iPads exclusively for their work over the next couple of years, due to their visual appeal when meeting with other executives and more-limited processing requirements. Other personnel will be more likely to buy the tablets themselves in the short term, and to request support before the tablets become corporate standards.” [Read More]

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