A research project conducted by BML has found in a survey of the UK’s top publishing companies that revenue from e-book sales was predicted to increase significantly in 2011 – 2012, representing a tipping point for mass market adoption of new electronic formats.
“‘If 2010 has been acknowledged as the year the e-book finally became a mass market reality, then it seems that 2012 will be the year e-books start making a significant impact on UK trade publishers incomes. This is exciting as publishers have been investing huge amounts in digital publishing. I think we’ll increasingly see a divide between publishers who have embraced digital products and those that haven’t. These figures show that everyone needs to sit up and take notice to ensure that publishing houses are at the forefront of digital innovation.’ The research also showed that 66% of all publishers surveyed thought e-books were not displacing sales in other formats, but could actually lead to an expansion of the overall market, up from 44% ten years ago.” [Read More]