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Digital media ‘crucial for consumer brands’ in UAE

by Naresh Sarwan on February 14, 2012

With UAE residents spending at least 15 hours a week online, Steve Hamilton-Clark, CEO of TNS Mena, outlines how digital media is becoming a critical concern for brands in the Emirates.

“It is not simply about being good at digital marketing. It is about the success of the whole business in a world that looks to have embraced digital for life,” he said.  Hamilton-Clark’s observations are supported by the TNS Digital Life global programme which shows that 69 per cent of Internet users in the UAE spend at least two hours a day online.” [Read More]

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