DAM News Round-Up – 23rd September 2024
A selection of DAM-related articles from around the web, sourced by the DAM News editorial team.
This recent post from DAM vendor ResourceSpace takes a closer look at video metadata. Topics cover the main types of video metadata (administrative, structural and descriptive), along with their uses, and the benefits of adopting an effective metadata management strategy, including improved discoverability, enhanced interoperability, and better visibility on video platforms such as YouTube. A number of best practice tips are also included covering titles, descriptions, thumbnail selection and the avoidance of spammy tactics such as keyword stuffing.
Fourth Digital Asset Management Salary Survey Now Live
The fourth Digital Asset Management Salary Survey is, at long last, live. You can take the survey anonymously here: https://forms.gle/w1XbA3rncvPzcZ6d7. Previous surveys were conducted in 2012, 2014, and 2017, and the results were shared here on DAM News, as well as in a variety of other publications and outlets. As the DAM industry has grown globally, and the range of roles has changed, the hope is we can get an accurate picture of where things are today. Any questions can be addressed to Lisa Grimm (lisa @ lisagrimm.com), and we welcome as many participants as possible – results will, of course, be anonymised.
Content Management’s Midlife Crisis
With the ubiquity of platforms like WordPress, released over twenty years ago and responsible for serving up a staggering 43% of the world’s websites, CMS (content management systems) are now a familiar part of the internet’s ecosystem. However, this recent article from content specialist Michael Andrews warns of a mid-life crisis in CMS that is seeing them move away from content-centric operations to becoming a mere data administration component in a broader digital operations landscape, with vendors losing focus on their raison d’etre. A worthwhile and thought-provoking read for anyone involved in content management.
Who Uses Digital Asset Management?
Digital Asset Management platform provider Acquia explores the various sectors and roles that can leverage the benefits of DAM. The post covers DAM’s use by a broad and varied range of industries including agencies, financial services, food and drink, government, healthcare, education, manufacturing, retail, sports, travel, and non-profits.
Complete Guide to Building a DAM Implementation Plan
This recent how-to article from DAM vendor Aprimo offers a series of strategic tips for organisations preparing to move from makeshift digital asset management solutions to a dedicated DAM platform. Their eight-step implementation plan covers everything from identifying gaps and roadblocks in your current approach and assessing user needs to researching the market, appointing a DAM champion, migrating files, providing sufficient user training and onboarding, and monitoring usage and analytics to provide additional insights for ongoing improvement.
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