Philip Hodgetts gives his opinion on Avid’s recent announcement at NAB 2010 of their tools for better metadata management. The company also presented their latest version of Interplay, which has been transformed into two separate yet compatible tools: Interplay Media Asset Management and Interplay Production.
“Two words I never thought I’d associate with Avid are Interoperability and Openness, and yet this has been the theme of Avid’s 2010 announcements. Since the recent rebranding of the five Avid-owned companies as one Avid, the company is using the tag line We’re Avid, are you, and constantly pushed the idea that Avid was open and stood for interoperability. Heading off their event announcements was the concept of an Integrated Media Enterprise with an open media catalog for metadata management…” [Read More]