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Adobe To Acquire Day Software: Potential Implications For The DAM Sector?

by Naresh Sarwan on July 28, 2010

Adobe have announced today that they intend to acquire Swiss content management software vendor, Day Software for US$240m (subject to shareholder approval):

Adobe’s acquisition of Day will strengthen the company’s enterprise software solutions with market leading Web Content Management (WCM), Digital Asset Management and Social Collaboration offerings. This acquisition represents a significant market opportunity for Adobe to help organizations transform themselves by enabling them to create, manage, distribute and monetize content while optimizing the web experience for their customers.” [Read More – warning PDF]

Day have a number of enterprise clients including BMW, McDonald’s and General Motors and also have a Digital Asset Management solution.  As well as Day, Adobe also acquired DAM vendor Scene 7 several years ago.   What remains to be seen is if Adobe plan to fully integrate Day (and Scene 7) into their operations and what the implications will be for the wider enterprise DAM and ECM sector.

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