“This low data rate and file size makes all kinds of magic possible, because at the same data rate as the old codec you get a massive leap in image quality and resolution…This is the codec that future 4K enabled consumer DSLRs will use to record video and the codec Netflix, YouTube and Vimeo will use to stream 4K movies. H.265 makes possible cinema quality 4K streaming via the internet on a normal DSL connection, or the streaming of 10bit 4:4:4 at ProRes quality, from current cameras. No longer will people need to download the original file on Vimeo to get a sense of the total image quality.” [Read More]
The article contains quite a lot of technical detail. The upshot is that H.265 will significantly reduce video file sizes and increase quality. This means that consumer services such as Netflix will be able to store and distribute more video content to viewers (and more quickly too) and it will start to be incorporated into digital asset capture devices – such as DSLR cameras.
Many innovations in Digital Asset Management systems only happen because the scale of the consumer market makes it economic to incorporate them into more niche enterprise software. I expect to see DAM vendors beginning to start offering H.265 support soon as a result. For SaaS providers, H.265 could save a substantial amount in disk storage expenditure and while the price of hard disks keeps falling, it does not move as quickly as is widely believed, also some Cloud storage providers such as Amazon charge a high margin for the storage services they offer.
We will continue to monitor the progress of H.265 as it does seem that it will soon become a key technology in DAM over the next few years.
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