In this article, EI Watch’s Theresa Regli explains the common component parts of a digital asset management system, or the ‘three tiers’ of DAM end-user applications, and how confusion can often arise between them during the procurement process.
“Where the confusion often starts is when, as is often the case with DAM products, #2 looks completely different from #1. This is where it’s important to note that most DAM products are a platform: that is to say, highly malleable and open to customization. That includes the interfaces. So when a vendor is showing the core application and then switches over to the external or as they sometimes call it (to further confusion) “portal” application, chaos ensues” [Read More]