In this article, Widen’s Jake Athey discusses how the digital asset management needs of the marketing team can often be overlooked by busy IT departments who are primarily concerned with business critical information systems.
“Do you ever get the feeling like you’re left on an island? I don’t mean to bring IT down or even make reference that you’re IT department is lacking in support for marketing, but we’ve seen it time and time again… IT has way too many other business critical responsibilities and projects going on to give little ole marketing the attention it needs. Marketing requires immediacy in action and a certain degree of understanding of your processes. Marketing, remember to consider your DAM needs first.” [Read More]
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