In this article, Philip Speigel takes a humorous look at the polarised roles of visionary DAM strategists and DAM metadata analysts, and explains how with good communication and a willingness to collaborate, both these ‘information superheroes’ can contribute to overall organisational success.
“Micro-boy wants to circle the wagons and fix all the known issues before expanding into new things. Let’s get what we already have perfect before we add to the collection. Macro-man wants change. He sees opportunity everywhere and drives initiative around overall benefits and for revenue and opportunity. Macro-man wants to move mountains and will tend to oversimplify the tasks involved in getting the archive DAM operationally sound. “We have 20,000 hours already encoded, can we transcode by next week for this new…?” So, how does Micro-boy survive in a Macro-land? Or, how does a Macro-man deal with Micro-boy details? “ [Read More]