On 5th May 2010, 1:00 PM – 2:00 PM (EDT), Earley & Associates will host a webinar entitled “Cross-Channel Brand Management”. The webinar will examine the role of digital asset management and marketing asset management software in the creation of a centralised resource for organisational brand management and marcomm operations.
“Digital asset management and marketing asset management is becoming an essential component of cross channel marketing programs. In many organizations the responsibility for creating marketing assets is decentralized and siloed by channel. One group is working on email marketing, another on web commerce, others on social media and still other groups on more traditional print and broadcast. A centralized, taxonomy-driven repository is foundational for building capabilities of re-use and evaluation in the brand management space.” [Read More]