In this article, SEO expert Terry Van Horne discusses how digital asset management strategies can develop target audiences across multiple media channels and the role of the Digital Asset Manager in achieving those organisational goals.
“Yes, there is a bit of optimization of videos, news, and images to get them into Google’s search results and videos ranking higher on YouTube. But for the most part there is very little “optimization” of content and a whole lot of strategy and research to pick the right content to target at the right search engine results page (SERP) to find the widest audience possible. Digital asset managers (DAMs) use analytic metrics and campaign goals to choose the types of media content that needs to be developed and the role it plays in order to achieve the goal. “ [Read more]