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Coping With Media Management Overload

by Naresh Sarwan on August 8, 2011

In this article Jeremy Sohn explains the key challenges facing marketers in today’s media rich world and explores some solutions to media management overload.

“With increased demand for high-quality content experiences, communication between companies and their customers has shifted. This shift has created both challenges and opportunities for today’s marketers that will only accelerate as the adoption of higher quality content continues.  Today’s marketers are faced with massive stores of content that need to be captured, searched, distributed, and reused constantly, creating the equivalent of digital media chaos. This is where technologies like digital asset management step in to provide a platform for bringing order to chaos.” [Read More]

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