One of our featured DAM vendors, Picturepark, have launched a DAM learning resources site and also a dedicated hashtag #LearnDAM. The site is coordinated by 2013 DAMMY winner, David Diamond, who is also the author of DAM Survival Guide as well as being Marketing Director of Picturepark. This is the press release quote from the man himself:
“Google doesn’t always get it right when it comes to filtering out nonsense,” said Picturepark global marketing director, David Diamond, . “DAM vendors and others with established websites typically rank higher in search results, even when the content they offer isn’t the best. We’re hoping #LearnDAM helps level the playing field so those who want to find these materials can find them.”
More information is at learndam.com.
The range of resources includes:
- DAM 101 (basic info about DAM)
- Digital asset management software evaluations
- Metadata, Taxonomy, Controlled Vocabularies
- Digital asset management system management
- Focused digital asset management study
- Casual DAM reading, viewing and listening
- Digital asset management information resources
- Digital asset management courses and certificates
- Professional assistance
As you would expect, there is some moderate bias towards David’s own resources (and by association Picturepark) but it’s kept fairly venture neutral. There are a bunch of other links to materials provided by various DAM industry commentators and participants (including various DAM News web properties too).
I suspect the action with this is likely to be on the Twitter hashtag (possibly Tumblr too – if you are an active user of that platform). There have been various attempts to decide on an alternative to #dam as many Twitter users apparently either have not grasped that there is usually an ‘n’ at the end of ‘damn’, or can’t be bothered to spell it correctly anyway. #reDAM was proposed a while back, which resulted in various jokes from my co-contributor about Dutch cheese marketing campaigns or Maoist breakfast TV shows (the former being my personal favourite). #LearnDAM is longer than #reDAM, but does have tighter criteria in terms of what is legitimate information as opposed to sales copy and none of us here at DAM News have worked out how to subvert the meaning of it yet. So, we’ll all give #LearnDAM a try and see what happens over the next few months.
I can see why Picturepark aren’t falling over themselves to rush to do this right away at launch, but some additional info on the site from other vendors might be a good long-term plan to encourage wider adoption of the tag across the DAM sector. Having spoken with David a few times, I don’t doubt he is already thinking about exactly that.
I know that Widen and ADAM have both made efforts in this regard. There are some others ploughing a similar furrow, but a lot of vendor originated content (not just in DAM) still doesn’t seem to be able to fully break away from this ‘North Korean State Television’ style where it’s all about the vendor and how wonderful they are rather than how to help their users solve DAM-related problems. I must admit, I also find the whole idea of ‘content marketing’ to be a big distraction – along with even more dubious terms like ‘thought leadership’ etc. This isn’t a new concept, it’s been known for centuries (probably longer) that people won’t buy into what they can’t understand and you shouldn’t need a digital marketing guru to tell you that. We have explained before (on numerous occasions) why it’s a good idea to prepare learning resources for both prospective and existing users with complex topics like Digital Asset Management, especially. Anyone who needs some help is advised to read G.David Dodd’s B2B marketing blog for some good ideas and a reality-check on why you need to tone down the promotion and dial up the educational aspects to gain the trust of potential clients and customers.