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Cutting Through The Fog With DAM

by Naresh Sarwan on February 6, 2012

In this article Nolan Jones at ProPrint examines the implications of cloud computing for printing businesses and how digital asset management may allow printers to not merely use the cloud, but to become the cloud.

“This is digital asset management (DAM), which goes hand in hand with web-to-print storefront. As well as giving customers a nice and easy way to order print via their web browser, a DAM approach avoids the client having to upload bandwidth-choking files, such as images, by letting the printer look after them. DAM has opened up a lucrative value-added service for print salespeople to offer clients.” [Read more]


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