Category: ROI And Business Cases For DAM

DAM consultants, Daydream, have written a blog post where they consider the role of Digital Asset Management selection consultancies and offer some advice to purchasing managers.  They consider 5 areas where vendor selection consultants can potentially arrive at decisions that are not necessarily to the benefit of their clients:

• Charging

Eight seems to be a popular number with DAM consultants right now, one of our featured DAM vendors, Vyre have released a two-part article on “Eight Steps to a Successful DAM/MRM Project”:

“Any successful project must begin with finding a supplier and solution that can elegantly solve your problem.  …

DAM consultants, Daydream, have released a whitepaper aimed at project managers which summarises the key costs and deliverables for DAM projects:  The report is entitled: “The 8 Steps To DAM Success: A Manager’s Guide To Planning & Costing Digital Asset Management Projects”:

• Choosing DAM Software
• Defining the technical Infrastructure.
• System

One our featured Digital Asset Management Vendors, MailPrint have written a white paper entitled, “Cost Justifying the Investment in New Marketing Systems” (registration required).  MailPrint’s blog gives a summary of the key points; the stand out one for me was the final paragraph which reminds readers to …

In this post on techtarget.com,  Beth Stackpole discusses some quotes from various industry commentators and WCM/DAM end users who have their own take on the convergence of WCM and DAM, a trend we have observed for some time:

“While some Web content management tools have been enhanced …

Joshua Duhl from one of our featured DAM vendors, North Plains has written a great summary of the thirteen areas of cost of DAM systems.  The article is well written and refreshingly spin-free for a vendor authored piece.  The cost items discussed include:

• Software cost
• Technical infrastructure
• Installation and

Revenue generation often comes up in the list of reasons for implementing Digital Asset Management strategies, but unless they have prior media business experience, most organisations are unsure how to go about achieving this objective and their ROI estimates can suffer as a result.

This onlinevideo.net article and accompanying video …

At the end of January, we featured a blog article by Henrik De Gyor where he discussed some metrics for measuring the success of your DAM system and the ROI obtained.  One of our featured DAM Vendors, Widen published an article earlier this month about getting users to make …

This article from Henrik de Gyor discusses how to measure the success of a DAM initiative.  He considers various metrics and recommends that users employ DAM solutions that include sufficient reporting capabilities to support their study:

• How many active DAM users do you have?
• How many departments or groups in

On the WhichStockAgency.com blog, Marianne Winther asks whether the end is nigh for custom high end stock photo shoots.  She takes quotes from three different stock industry commentators, including this one from Glenn Parker, CEO of Photolibrary:

“…there is money to be made from ‘image creation’ rather than …